Why Your Business Needs a Blog Right Now
Your business needs a blog.
Blogging boosts exposure for your business, attracts prospects to your site, and ultimately turns those prospects into leads.
And the more blog content you have, the higher chance you'll be found online.
Each blog post represents another indexed page on your website that can appear in search results. And in order to appear relevant in the eyes of Google, a website needs fresh content. There is no better way to keep it fresh and move up the search rankings than with a blog.
A blog will establish your business as an authority in your industry. Written content demonstrates expertise and offers solutions to your customers and prospects. When you can help prospects find answers to common questions from the content on your blog, chances are they will inquire with you. And the more questions you can answer for visitors, the more traffic you will see coming to your site.
More traffic can also lead to more business. When visitors land on your site you can then convert them into leads. How? With eye-catching and value-added calls to action. By signing off each post with a call to action, you are inviting those visitors to inquire for more information, download an e-book or special offer, or asking them to join your mailing list.
Once you have your blog set up with several informative and educational posts, a blog is a gift that keeps on giving. With this content now at your fingertips, you can add it to email campaigns and post it on various social media networks to further your exposure. Posting your content on LinkedIn, Instagram, Twitter, and Facebook will drive traffic from all those networks to your website. One blog post has now quadrupled its value.
Bear in mind, a blog that does all of the above needs to be expertly written and optimized for search engines. Contributing well-written posts with consistency is time-consuming. But that’s where we come in. We can craft professional and strategical written posts tailored to your business and keep customers coming back for more.
With a blog, you'll attract a wider audience, turn web traffic into leads and build trust and authority in your space.